bp launched its global electrification brand ‘bp pulse’ in Australia in November 2022.
The launch is the commencement of bp’s ambitions for around 600 charge points in Australia and to build the country’s most convenient fast-charging EV network and customer experience.
The introduction of bp pulse means Australia will be part of bp’s ambition to install more than 100,000 EV chargers globally, helping to accelerate the transition to zero tailpipe emissions vehicles.
Bernard Looney, bp CEO said: “It’s brilliant to get bp pulse underway in Australia, delivering a high-speed, high-quality charging experience to help accelerate the transition to electric vehicles.”
The initial rollout will see chargers installed at key metropolitan and regional bp retail locations along Australia’s east coast where EV drivers can also take advantage of bp’s outstanding food and drinks range.
Frédéric Baudry, president, bp Australia and SVP fuels & low carbon solutions, Asia Pacific, said: “We want to provide our customers with a fantastic experience and meet their needs, irrespective of their choice of mobility.”
“We will be on the journey with them through this decade and beyond with growing numbers of fast, reliable chargers at convenient locations with great retail options, whether they want to eat, drink or shop.”
bp is backing Australian businesses too, with Brisbane-based manufacturer Tritium supplying the chargers as part of a multi-year contract to deliver for bp’s UK, Australian and New Zealand markets.
Each Tritium charger has two connectors and can charge two vehicles simultaneously. In 2023, new and existing chargers will be connected to high power grid connections that will enable fast charging.
The electrification of mobility is part of bp’s commitment to becoming a net zero company by 2050. bp supports broader measures to reach net zero including the Australian federal government’s target of 43% emissions reduction by 2030.